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  • MAP Asia Pacific Ltd

Why Organizations Are Drowning In Bureaucracy And ‘Nonsense’ And How Common Sense Can Change That

In my time as a marketing and product management executive in corporate America, I was continually floored by commonplace organizational behavior that made zero sense and was downright ridiculous. From the vast amount of time wasted in hundreds of meetings, the huge numbers of people required to be involved in a project when only a few were needed, the constant in-fighting between departments that made the final product terrible, and more, I would scratch my head daily wondering how these businesses or products could ever survive.

To learn more about why organizations drown in nonsense, bureaucracy and red tape that strips them of any chance for true success, I was excited this month to catch up with Martin Lindstrom. Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People.” And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high-profile speaker and author of 7 New York Times bestselling books, translated into 60 languages.



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