Top 100 Chinese brands in 2020, led by Alibaba and Tencent
In a year of exceptional pressure on growth, the BrandZ™ Top 100 Most Valuable Chinese Brands gained 12% in value, in the 10th edition of the ranking revealed by WPP and Kantar. The Top 100 Chinese brands increased their worth by $106.8 billion to reach $996.4 billion, demonstrating the resilience of strong brands and their ability to build and sustain value in the most difficult of years.
Alibaba remains China’s most valuable brand for the second year, growing +9% to $153.3 billion, followed by Tencent with +9% growth to $151.0 billion.
Premium alcohol brand Moutai (+47%; $53.8 billion) has climbed two places to no.3. Alibaba reinforced its leading position with a strategy that focussed on lower tier and overseas markets, acquiring NetEase Kaola to meet the demand for cross-border retail, and expanding its Freshippo (Hema) retail and distribution locations.
It also linked consumer data and logistics capabilities more closely to better recognize and fulfill customers’ needs.