The Rise of New Chinese Brands
Last month’s epic IPO of Chinese beauty conglomerate of Yatsen, driven by the Perfect Diary brand further highlights how far Chinese brands have come. There are several reasons for the rise of Chinese brands, a trend which is expected to continue over the next decade and beyond.
As Chinese brands have developed, so have city clusters focused on different industries – something foreign brands may want to consider when exploring localised NPD and trends. The infographic below highlights just this.