Growing a brand and growing a business often go hand in hand - but there are some differences. If you Google “the difference between brand and business,” you’ll find tons of results with a myriad of explanations of what actually is brand. They of course work together, but growing each is a slightly different experience.
A brand can typically exist independently of the businesses that operate under its umbrella. You can have multiple businesses or companies under one brand (look at Procter & Gamble or The Coca-Cola Company). But most of the time, you’re not going to have multiple ventures under one business. A brand is a broader expression of your business, it’s the image or identity behind your business, your ventures, your community. Let’s take a closer look at the difference between growing a brand and growing a business.
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