The Difference Between Growing a Business and Growing a Brand

Growing a brand and growing a business often go hand in hand - but there are some differences. If you Google “the difference between brand and business,” you’ll find tons of results with a myriad of explanations of what actually is brand. They of course work together, but growing each is a slightly different experience.

A brand can typically exist independently of the businesses that operate under its umbrella. You can have multiple businesses or companies under one brand (look at Procter & Gamble or The Coca-Cola Company). But most of the time, you’re not going to have multiple ventures under one business. A brand is a broader expression of your business, it’s the image or identity behind your business, your ventures, your community. Let’s take a closer look at the difference between growing a brand and growing a business.

Read More at https://www.entrepreneur.com/article/363347