Supreme Sells To The North Face & Vans Owner For Over $2.1 Billion

Supreme has sold to VF Corp — the parent company of The North Face, Vans, Timberland, Eastpak, Napapijri and Dickies — VF Corp confirmed to Highsnobiety.

The acquisition — reported to exceed $2.1 billion — follows a long-standing relationship between Supreme and VF Corp, with Supreme being a regular collaborator with multiple of VF Corp-owned brands including The North Face, Vans and Timberland.

VF Corp, bought the American cult skateboard brand from private-equity firm Carlyle Group LP, which in October 2017 purchased 50 percent of the brand for roughly $500 million, valuing the streetwear label at nearly $1 billion.

“We’re proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face, Vans, and Timberland. This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994,” said Supreme’s founder James Jebbia.

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