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  • MAP Asia Pacific Ltd

Regenerating all plastic and fashion waste

Essentially a week ago “Global Fashion Summit” Copenhagen edition 2022 took place with the industry’s most promising leaders and the implication of the summit was to give a timeline to take advantage of considerable precautionary estimates. CEO, Federica Marchionni disclosed in a statement quoting “ We have less than 8 years to align the industry with the 1.5-degree pathway and to achieve the SDG laid out by the UN. Fashion is an industry that we all love, is full of creative minds, employs 70 million people and has a key role to play in achieving these targets” to place things more in prospective fashion companies marched forefront with various targets to achieve shortly.

Such as Published GFA monitor: a new summary to conduct fashion leaders towards a net beneficial fashion industry Launched Global Circular Fashion Forum (GCFF), a global ambition, which will be funded by GIZ, to spur local action in textile manufacturing countries to expedite and lift the recycling of post-industrial textile waste. Ralph Lauren Corporation announced its new Live On promise to enable its past and future products to live on responsibly by 2030.“ Apparel Impact Institute” announced being the lead funders for a new $250M Fashion Climate Fund.

“Fashion Revolution” highlighted its new “Good Clothes, Fair Pay” campaign which calls for legislation on living wages across the garment sector. Clothing brand Ganni launched three fabric innovations as part of its “Fabrics of the future” initiative.

“Bottega Veneta” announced their Bottega series, the brand will be selling handbags from its archive on a combined outlet. These pieces will build lifetime repair hoping to last forever. Clothes are made from fabric that would otherwise be wasted during the manufacturing process, while leather goods will be getting replaced by leather alternatives such as mycelium, a type of fungi. These products are a positive step in the right direction. Keeping the drawback in mind, such as they won't be as durable as brand new denim jeans or mushroom leather will still have some plastic in use for production. But despite these potential challenges few brands have initiated their new collections in sustainable materials and regenerating from the fashion waste.

It is a smart move in time of need. As global warming is on its red alert and consumers choose to be more environmentally responsible, it is indeed the new conventional to conserve the alternatives in mind.

Marine Serre regenerated their new denim collection called “PINK DENIM”, jeans of distinct identities are dismantled and reassembled to tell the history of our modern world and secure a consumer mind towards ethical choices. Laser-engraved with the iconic cresent moon pattern on the exact panels, this cornerstone substance of the house is dyed in Mascherano- cherry pink, an organic pink colour for a seasonal refresh. Style and cuts are new edge with the twist of being environment friendly. At the same time, Stella McCartney dropped her much-anticipated leather alternative collection based on mushroom leather, which we rather call mycelium.

FUNGI FUTURE: The Fungi Forest print is reinterpreted adorning the future of fashion - made with a substrate derived from 79% renewable fibres and a manufacturing technique using 30% fewer greenhouse gases compared to conventional wallpapers. It's been designed by Mario Bellini Architects in 1972 and recreated by B&B Italia, the iconic chair is the first-ever in a combination of fashion and regenerating furniture for both brands.

In terms of biodiversity and it's inextricably linked to the future of the fashion industry. Brands are leaning towards recycling and regenerating all plastic and fashion waste. On one side luxury brands are plunging into mastering the regeneration of plastic and textile waste, another side known fashion leaders like Calvin Klein, Coach and Victoria’s Secret are hiring Sustainability professionals to carry forward their production on the line of being a part of ethical evolution.

More brands are looking for top-notch talent to precipitate significant and impactful modification.



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