Industrial tycoon Mukesh Ambani led Reliance Jio has emerged as the fifth strongest brand in the world as per the ‘Brand Finance Global 500 2021’ report.
Telecom giant Jio had a score of 91.7 out of 100 as per brand strength index (BSI) with AAA-plus rating, reports Economic Times.
Despite being the latest entrant in India’s telecom scenario in 2016, Jio has quickly become the largest mobile network operator in India and the third-largest mobile network operator in the world, with almost 400 million subscribers.
“Entering the ranking for the first time this year and claiming the title of the world’s 5th strongest brand, is Indian telecoms giant, Jio, with a BSI score of 91.7 out of 100 and the elite AAA+ brand strength rating,” Reliance JIO said in a statement.
Jio added that it has broken the mould and enjoys genuine affection from consumers. It scored highest in all metrics -- consideration conversion, reputation, recommendation, word of mouth, innovation, customer service and value for money -- compared to its telecom competitors in India.
Notably, Jio took India by storm by offering 4G to millions of users for free, simultaneously transforming how Indians consume the internet.
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