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  • MAP Asia Pacific Ltd

Metaverse Fashion Week Is Officially Here

The first-ever Metaverse Fashion Week (MVFW) kicked off with a digital bang on Thursday, March 24, taking place within the virtual destination space, Decentraland. Wearable collections were showcased via the blockchain-based platform, with brands including Estée Lauder, Tommy Hilfiger, and Selfridges taking part in the four-day long schedule that runs from March 24-26.

The world’s biggest, entirely-digital fashion week commenced with events such as Dragon City’s Fashion Design Exhibition, followed into the evening by catwalk showcases from the likes of Dolce & Gabbana + UNXD and Philipp Plein. Situated within a dreamlike boulevard, complete with a hint of futurism, audiences can stay up-to-date with the calendar via giant virtual billboards and transport themselves to their chosen event space through the click of a button. From AI robots and luxury wearables, to “phygital goods” and immersive experiences, more than 70 participating brands, artists, and designers feature on the MVFW22 calendar.

What Is It

Metaverse Fashion Week is constructed to mimic its physical counterpart’s schedules through digital catwalks, live panel discussions, and exclusive afterparties. Built in Decentraland’s newest “Luxury Fashion District,” (presented by UNXD and Vogue Arabia), the event features a virtual runway surrounded by a high-end shopping area that was inspired by Avenue Montaigne in Paris.

In addition to the aforementioned Luxury Fashion District, the event is navigated through a series of mini-neighbourhoods and spots including Rarible Street, a fashion street with pop-up shops from the likes of The Fabricant, Artisant X Puma, and Girls Gang Label, alongside MetaTokyo and the Parcel-MetaParty Community Precinct. Other projects live during the week included a pop-up museum, a movie theater showcasing films by brands like Chanel and Lanvin, and CashLab’s launch of their mixed-media art gallery.



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