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  • MAP Asia Pacific Ltd

Fast fashion retailer Shein shifts major assets to Singapore

Chinese fast fashion retailer Shein is planning to shift its major assets to Singapore and recruit more employees in the new market. If you take a look at Shein’s LinkedIn page, it is clear that the headquarters of the Chinese company is now in Singapore instead of China. In the meantime, a Singapore company called “Roadget Business Pte. LTD” has taken charge of most of the operational work for Shein.

Shein, China’s most mysterious billion-dollar company was founded in Nanjing in October 2008 and has since expanded its business across the world whilst also keeping a low profile. Information about the brand’s founder and CEO Xu Yangtian (Chris Xu) can scarcely be found on the internet. According to Reuters on February 16, Xu has already become a permanent resident of Singapore to sidestep the tougher rules for offshore IPOs in China.

The company aims to double its employees in Singapore by the end of 2022, reaching around 200 in total. The recruitment plan includes many senior-level positions, including network engineers, E-commerce data analysts, operations engineers, and other positions related to the core business of the company.

Last year, Shein de-registered its main business in Nanjing and Xu is no longer the legal representative for the company. There is little doubt that Shein is slowly shifting the major business to Singapore. There have been rumours that the company is seeking a $47 billion IPO in the US. However, China’s new rules of offshore listings make it difficult for Shein to seek foreign investment and expand its ever-growing business. The recent move is likely a solution to combat the restrictions.



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