Fashion billionaire Renzo Rosso,talks about luxury after coronavirus and his China strategy

The latest instalment in STYLE’s On Work series with luxury CEOs. This month: Renzo Rosso, founder and president of OTB Group which owns brands such as Maison Margiela, Viktor&Rolf, Just Cavalli, Marni and Diesel.

Work experience: 1978: Founder of Diesel

1985-present: Owner of Diesel 2002-present: Founder and president, OTB Group You appointed John Galliano at Maison Margiela and Francesco Risso at Marni, as well as Nicola Formichetti as the creative director for Diesel – how do you pick creative talents? A great talent can interpret a brand’s heritage in a modern and relevant way, with a 360-degree vision that ranges from product design to retail, from marketing to interior design, and all the different expressions of the brand. What are your focuses when you choose to invest in a brand?

I like brands with a fascinating and rich heritage to bring into the future and those with which to write an important chapter in the history of fashion. I like brands that have an interesting story to tell.

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