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12 China Predictions For Luxury Brands In 2021


Key Takeaways:

  • With the West currently going through a second wave of the COVID-19 pandemic, luxury brands are focusing their 2021 plans on winning in the China market.

  • China has now overtaken the US as the world’s economic powerhouse, according to figures released by the International Monetary Fund this month.

  • Since the onset of the pandemic, accelerated change in brand strategies for China has quickly become a must.

With the West currently going through a second wave of the COVID-19 pandemic, luxury brands are focusing on 2021 and how to win in what has become the world’s largest economy: China.


China has now overtaken the US as the world’s economic powerhouse, according to figures released by the International Monetary Fund this month, which predicts that the Chinese economy will grow 1.9 percent this year while the US economy will shrink by 4.3 percent, and the EuroZone by 8.3 percent. This news makes China strategies more important than ever for luxury players as they head into 2021.


At the onset of the pandemic, accelerated change in brand strategies for China quickly became a must. But what do the luxury experts say brands should do to win in China as they enter 2021? Jing Daily canvassed eight leading voices in China’s luxury market to find out.


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