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India's got the next big thing in tech, and it could be worth $1 trillion
New Delhi (CNN Business)More than two decades ago, India began its transformation into a global IT powerhouse, ushering in an era of...
MAP Asia Pacific Ltd
Sep 17, 20211 min read


The Secret Behind Successful Corporate Transformations
Successful enterprise transformation has long been considered the holy grail of the corporate world — continually sought after, but...
MAP Asia Pacific Ltd
Sep 17, 20212 min read


Why China’s Youth Pay For Luxury With Credit
China’s luxury market continues to deliver positive returns and outperform market analyst expectations. At the lower end of the luxury...
MAP Asia Pacific Ltd
Sep 15, 20212 min read


Survey on fitness beliefs and exercise habits in China
The scale of the Chinese sports and fitness industry is exploding. According to data compiled by the Chinese General Administration of...
MAP Asia Pacific Ltd
Sep 15, 20212 min read


In depth: What's standing in way of China's 'common prosperity'?
The meeting of the ruling Communist Party's Central Financial and Economic Affairs Commission on Aug. 17 was not the first appearance of...
MAP Asia Pacific Ltd
Sep 15, 20212 min read


Alibaba and Tencent: What could a future without walled gardens look like?
Two digital giants dominated the Chinese market list in Campaign's recent survey of consumer opinions, Asia’s Top 1000 Brands, conducted...
MAP Asia Pacific Ltd
Sep 15, 20212 min read


China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
The Chinese luxury market remained a rare bright spot for many global brands over the last 18 months, but it now finds itself in a...
MAP Asia Pacific Ltd
Sep 15, 20212 min read


Ask an Expert: How Do I Become a CEO?
Dear Ascend, I am a 25-year-old woman just starting out in veterinary marketing. During my first three years in the workforce, I worked...
MAP Asia Pacific Ltd
Sep 15, 20215 min read


Tax on social media influencers: Why do they have to pay tax and how is it calculated in India?
Social media has become inordinately important and essential to us. From communication to entertainment to shopping, it is the one-stop...
MAP Asia Pacific Ltd
Sep 12, 20212 min read


Feeling good: The future of the $1.5 trillion wellness market
Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as consumer...
MAP Asia Pacific Ltd
Sep 7, 20212 min read
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