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    Why Amazon is taking cues from social media platforms
    MAP Asia Pacific Ltd
    • Mar 3, 2021
    • 2 min

    Why Amazon is taking cues from social media platforms

    Brands are increasingly trying out Amazon’s Instagram-like features. In the latest move, the company has been increasingly pushing a program called Amazon Posts, launched in late 2019, which lets brands curate a social feed of photos that are displayed at the bottom of a product page. Many of those photos look like Instagram posts, but the slots are becoming more and more coveted, according to e-commerce experts. Posts is building off of a long history of Amazon trying to bri
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