Why Amazon is taking cues from social media platforms
Brands are increasingly trying out Amazon’s Instagram-like features. In the latest move, the company has been increasingly pushing a program called Amazon Posts, launched in late 2019, which lets brands curate a social feed of photos that are displayed at the bottom of a product page. Many of those photos look like Instagram posts, but the slots are becoming more and more coveted, according to e-commerce experts. Posts is building off of a long history of Amazon trying to bri